New feature concept for a digital health coaching App
Duration: 2 months. Internal project.
My roles: Design Sprint Assistant, UI, Concept & Pitch Deck.
Collaborators: Head of Coaching, Co-Founder, Product Designer, UX Researcher, UX Writer.
THE CHALLENGE
Liva is a health-tech company providing digital, scalable and personal health programmes to manage lifestyle and chronic diseases such as diabetes. Liva members get a personal health coach to support them on their journey with 1:1 live video calls in the App, goal setting and tracking, check-ins and feedback via text and video, personalised nutrition advice and delicious recipes.
Human behaviour is influenced by personal belief structures and environment. A key environmental factor for Liva members is the support received from those they encounter frequently in their life: their ‘support network’. The company aimed to explore ways to support the members by introducing a new feature that would enable them to interact with their network. They also wanted to visualize this concept in a way that would make it attractive to potential investors.
PROCESS OVERVIEW - Before the workshop
(in coordination with the UX Researcher and the Head of Coaching)
We researched the following sources:
- User/Member research
- Internal team and member contact
- Competitor analysis
- Behavioural literature
This informed our Design Sprint Workshop. You can see some of the work phases below.
Research, Interviews
Insights & Data
Benchmarking
Design Sprint in Hybrid format - Sketches, wireframes, ideation
PROCESS OVERVIEW - Design Sprint
(teamwork with six professionals)
Step 1: Assembled a team of collaborators, both physically and online, to ensure a diverse range of perspectives.
Step 2: Presented research insights, including findings from interviews, data analysis, and lightning demos.
Step 3: The team have worked on problem formulation and generated "how might we" questions, determining the key areas of focus.
Step 4: Engaged in ideation through individual work, encouraging each team member to contribute their own unique ideas.
Step 5: Conducted a vote on the proposed ideas, and made decisions regarding the design and implementation direction.
As a result of this process, the team had a set of sketches that could be further developed and implemented by the designer (me).
PROCESS OVERVIEW - Design Implementation
(individual work with feedback sessions/testing)
Step 1: Analyzed the sketches/ideas, grouped and prioritized them, identified patterns, and imagined an overall feel.
Step 2: Proposed a direction, considering the existing design of the app, as well as current trends and best practices among competitors.
Step 3: Created wireframes for the set of screens and tested them collaboratively with internal stakeholders.
Step 4: Prepared the vector design elements/illustrations in Adobe Illustrator, and designed the mockup screens in Figma.
Step 5: Created a pitch deck and presented it to the company's employees (50+ people), gathered feedback, and fine-tuned the designs accordingly.
As a result of this process, a feature proposal was delivered to the management team. The concept received funding and was implemented with a new corporate visual identity.
Mockups for the Pitch Deck
Below are three sets of screens, each containing three mockups, showcasing the concept. Use the arrows to navigate through the gallery and view each set of screens.
